Barnbougle
Role
Lead UX Research
Lead UI Design
Platform
Wordpress
Woo-commerce
Design tools
Google analytics - research
Heat mapping - research
Figma - wireframing & UI
Bugherd - QA, testing
ActiveCollab - project management
Objectives
Barnbougle Tasmania is known as one of Australia’s premier golfing destinations. However their digital presence had become dated and difficult to use. As part of a website refresh, I investigated how best to restructure the content to better perform for the user and the business.
Barnbougle desktop homepage design
Research
Barnbougle is fortunate to have a wealth of site analytics, which set the groundwork for our team to identify pages that were popular and those that were under-performing. We also undertook a comparative analysis of other golfing and accommodation websites to identify best practices and features, as well as visual inspiration.
Key Findings
A video that users had to scroll past before entering the site was causing a high bounce rate.
Landing pages + ‘overview’ pages with the same content were confusing users and cluttering the site.
Live webcams on the existing site were extremely popular, and I suggested highlighting this page through a large feature button in the navigation area.
Clean, clear e-commerce cart design
Simple, clear sliding hamburger navigation
UI Design
With such beautiful photography available from the Barnbougle courses, it was critical to allow the photography to be the 'hero’ and for design to be minimal, clean and clear.
One feature is the right-hand-side sliding hamburger pop-out, which allows users to easily venture three levels deep into the navigation structure.
Clean and minimal UI Design, heavily featuring site imagery