Vandenberg Wines

Role

UX Design
UI Design

Awards

Winner 2021 Australian Web Awards
- eCommerce category

Platform

Wordpress
Woo-commerce

Design tools

Figma - wireframing, prototyping, UI Design
Bugherd - QA, testing
ActiveCollab - project management

Objectives

Breathing new life into the website of the well-loved Australian brand and telling the story behind the wine.

UX Process

During the discovery phase our team completed a competitive analysis and found that Vandenberg was appearing overly masculine and dark to the audience. There was an opportunity to position the brand - through visual design and content strategy - in a way that would attract a broader audience.

UI Design

Each of the four wine collections has a subtle, but distinctive style (showcased through imagery and colour) to allow the story to come to the fore.

Evocative food imagery was added to the tasting notes to elevate the product pages.

Key takeaways

On e-commerce sites to give more value to your customers, it is important to build and develop your brand through story-telling and content strategy. Vandenberg has an exceptional story and team of winemakers behind the brand, and that is of great interest to the audience.